pkm
The PKM Niche is Crowded
To be successful in the PKM niche, I argue that counterintuitively PKM should be used as a tool to become big in another realm of idea space.
marketing
marketing
Too Much Jargon
Always choose clarity over cleverness. (Location 1104) The more convoluted your verbiage, the less likely your audience receives the totality of your meaning. Pet peeve: jargon-ized words in computing and marketing. How many man hours are lost to words like "call-to-action ideation funnel" or tech products with names
marketing
The Elusive Elevator Pitch
The next time someone asks what you do for a living, it’s your cue to deliver an elevator pitch. It’s a perfect opportunity to convey your marketing message on a regular basis in many different settings. Obviously, you don’t want to come across as a pushy, obnoxious
marketing
You Don't Want What You Think You Want
We want to get into the mind of our prospect. What do they really want? It’s rarely the thing you are selling; it’s usually the result of the thing you are selling. The difference may seem subtle, but it’s huge. For (Location 726) We don't
entrepreneurship
To Stoke the Flames Vs Burn Low and Slow
Early-stage companies are obsessively focused on growth,[1] usually at the expense of retention. That methodology is backwards, because retention should be the north-star metric of any early-stage product. If someone builds a great product that users keep coming back to, it will be easy to figure out how to