content-creation
The Law of Remarkability For a mission-driven project to succeed, it should be remarkable in two different ways. First, it must compel people who encounter it to remark about it to others. Second, it must be launched in a venue that supports such remarking. (Location 2136) 1. "Hey friend,
pkm
To be successful in the PKM niche, I argue that counterintuitively PKM should be used as a tool to become big in another realm of idea space.
marketing
We want to get into the mind of our prospect. What do they really want? It’s rarely the thing you are selling; it’s usually the result of the thing you are selling. The difference may seem subtle, but it’s huge. For (Location 726) We don't
content-creation
YouTube The YouTube subscription page is a chronologically weighted page, favoring channels that post consistently and "1000 true fan" type subscribers. 202212160135 The home page uses a recommendation algorithm based on CTR and watch time. These two -- on the surface -- don't conflict with each
content-creation
Some types of work result in physical artifacts being produced -- farming produces food, chemistry produces chemical compounds. But what is the output of a knowledge worker? What is the output of a writer, a programmer, or an analyst?[1] There are physical artifacts left behind from these professions --
content-creation
…law of remarkability. This law says that for a project to transform a mission into a success, it should be remarkable in two ways. First, it must literally compel people to remark about it. Second, it must be launched in a venue conducive to such remarking. (Location 2178) Im conflicted