Fear and The Joneses

“Rich people included,” said rich dad. “In fact, the reason many rich people are rich isn’t because of desire, but because of fear. They believe that money can eliminate the fear of being poor, so they amass tons of it, only to find the fear gets worse. Now they fear losing the money. I have friends who keep working even though they have plenty. I know people who have millions who are more afraid now than when they were poor. They’re terrified of losing it all. (Location 603)

It hurts more to lose than to fear to gain. 202301081650

They don’t want to lose the big houses, the cars and the high life money has bought them. They worry about what their friends would say if they lost all their money. Many are emotionally desperate and neurotic, although they look rich and have more money.” “So is a poor man happier?” I asked. “No, I don’t think so,” replied rich dad. “The avoidance of money is just as psychotic as being attached to money.” (Location 607)

“You mean the moment I picture a new baseball glove, candy and toys, that’s like a carrot to a donkey?” Mike asked. “Yes, and as you get older, your toys get more expensive—a new car, a boat, and a big house to impress your friends,” said rich dad with a smile. “Fear pushes you out the door, and desire calls to you. That’s the trap.” (Location 666)

You can't ever keep up with the Joneses after all! ^285673 Fear masked as desire to want is a fear of being excluded due to not having.