The Law of Remarkability

The Law of Remarkability For a mission-driven project to succeed, it should be remarkable in two different ways. First, it must compel people who encounter it to remark about it to others. Second, it must be launched in a venue that supports such remarking. (Location 2136)

1. "Hey friend, you should check out X by Bram Adams. It's actually dope af"
2. Just put it on the Internet, ez